Barilla SpA(A) Harvard Business Case Study: A short Reaction Paper on Supply Chain Implementation Challenges

Discourse on problems that impede realization of supply chain initiatives together with the solutions and the strategies to confront such tribulations is the central point of the listed (at the end) readings. As companies often lack resources and competencies to gain sustainable competitive advantages3, it leads them to go beyond their boundaries and assess on how to utilize resources and competencies of the suppliers and the customers to create greater value3. This can be achieved by aligning objectives, integrating resources, outsourcing non-core activates, building trust2 and team like relationships3 to create the synergy required in gaining the competitive advantage over rival supply chains. Despite an enormous SCM rhetoric among researcher and practitioner, most of the companies failed to realize comprehensive success1, 2, 3, 4.